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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 05/09/2013 16:15:01 • 1674 Views
STRATEGI PEMILIHAN MEDIA DALAM
MENGKOMUNIKASIKAN PERUSAHAAN PADA
CUSTOMER DI PANORAMA TOURSCreated by :
Diana ( 200852065 )
Subject: | Strategi Pemilihan Media | Alt. Subject : | Strategi Pemilihan Media | Keyword: | Strategi Pemilihan Media Perusahaan
Customer |
Description:
Penelitian ini bertujuan untuk mengetahui strategi pemilihan media yang
digunakan oleh Panorama Tours untuk mengkomunikasikan perusahaan kepada
customernya.
Hasil yang didapat dari peneliti bahwa Panorama Tours dalam mengembangkan
promosinya dilakukan secara spesifik dilihat dari yang mengerjakannya yaitu
divisi CMC ( Corporate Marketing Communications ) dan Marketing.
Kegiatan pemilihan media tersebut meliputi empat langkah utama yaitu
memutuskan jangkauan, frekuensi, dan dampak, memilih jenis media utama,
memilih sarana media khusus, dan memutuskan penentuan waktu media.
Peneliti menyarankan agar Panorama Tours beriklan di alternatif media yang lain
seperti media lini bawah, media luar ruang, dan media televisi dan untuk
mensiasati keterbatasan iklan karena budget kecil, maka peneliti memberi saran
untuk menulis artikel advertorial tentang kepariwisataan di koran � koran target.
Date Create | : | 05/09/2013 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-200852065 | Collection ID | : | 200852065 |
Source : Perpustakaan Esa Unggul
Relation Collection: Universitas Esa Unggul
Coverage : Sivitas Akademika Universitas Esa Unggul
Rights : Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library
Publication URL : https://digilib.esaunggul.ac.id/strategi-pemilihan-media-dalam-mengkomunikasikan-perusahaan-pada-customer-di-panorama-tours-596.html
[ Free Download - Free for All ]
UEU-Undergraduate-596-COVER.pdf - 17 KB UEU-Undergraduate-596-TANDA_PENGESAHAN.pdf - 7 KB UEU-Undergraduate-596-ABSTRAK.pdf - 8 KB UEU-Undergraduate-596-KATA_PENGANTAR.pdf - 9 KB UEU-Undergraduate-596-DAFTAR_ISI.pdf - 7 KB UEU-Undergraduate-596-BAB_I.pdf - 16 KB UEU-Undergraduate-596-DAFTAR_PUSTAKA.pdf - 10 KB UEU-Undergraduate-596-LAMPIRAN.pdf - 879 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-596-BAB_II.pdf - 80 KB 2. UEU-Undergraduate-596-BAB_III.pdf - 39 KB 3. UEU-Undergraduate-596-BAB_IV.pdf - 223 KB 4. UEU-Undergraduate-596-BAB_V.pdf - 52 KB
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